Toby Keith has acquired Luck E Strike, a bait and tackle brand name set to relaunch this summer with a new focus on its traditional American made division in Greenwood, AR. The relaunch will also include a new slogan: "An American Original Since 1970."
Toby said, "They've got a lot of history. It's actually one of the earliest fishing brands that is universally stocked in national retailers." He added, "They needed a new focus and vision and I happened to be standing at the door ready to pick up the pieces."
In the bass fishing world Luck E Strike is well known for tackle kits, hand crafted crank baits, and its Redman Spinner Bait.