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Toby Keith Buys Luck E Strike Fishing Brand


Toby Keith has acquired Luck E Strike, a bait and tackle brand name set to relaunch this summer with a new focus on its traditional American made division in Greenwood, AR. The relaunch will also include a new slogan: "An American Original Since 1970."  

Toby said, "They've got a lot of history. It's actually one of the earliest fishing brands that is universally stocked in national retailers." He added, "They needed a new focus and vision and I happened to be standing at the door ready to pick up the pieces."

In the bass fishing world Luck E Strike is well known for tackle kits, hand crafted crank baits, and its Redman Spinner Bait.