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Toby Keith Announces New Luck E Strike Merchandise


Toby Keith's newly acquired bait and tackle brand, Luck E Strike, has released newly redesigned merchandise available in time for the July 4 holiday. Rebranded in its new red, white and blue color scheme, Luck E Strike fans can pre-order t-shirts, sweatshirts, keychains, decals and more individually or in bundles available on the website.

Toby said, "I'm a nostalgic guy and that's part of it, but this is great stuff. We're going to put this thing back at the level it deserves." 

In other Toby news, his five-week Number One single from 2003, "I Love This Bar," has crossed 100 million Spotify streams. He co-wrote the song which was the lead single from his Shock'n Y'all album.