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Toby Keith Announces New Luck E Strike Merchandise

Toby Keith's newly acquired bait and tackle brand, Luck E Strike, has released newly redesigned merchandise available in time for the July 4 holiday. Rebranded in its new red, white and blue color scheme, Luck E Strike fans can pre-order t-shirts, sweatshirts, keychains, decals... Read More.

Toby Keith Buys Luck E Strike Fishing Brand

Toby Keith has acquired Luck E Strike, a bait and tackle brand name set to relaunch this summer with a new focus on its traditional American made division in Greenwood, AR. The relaunch will also include a new slogan: "An American Original Since 1970."   Toby said, "They've... Read More.